Branding
The man who said “no” to Wal-Mart
In Fast Company’s The Man Who Said “No” to Wal-Mart, Simplicity CEO Jim Wier tells how he saved the Snapper brand by understanding the things that meant the most to his customers.
In Fast Company’s The Man Who Said “No” to Wal-Mart, Simplicity CEO Jim Wier tells how he saved the Snapper brand by understanding the things that meant the most to his customers.
